Stanford's Entrepreneurship Corner: Robin Li, Baidu - Lessons From China: The Evolution of The Globe's Largest Search Engine

Audio Podcast: Lessons From China: The Evolution of The Globe's Largest Search Engine

Description

Robin Li, CEO of Baidu, speaks in detail about the launch and growth of the company and the search engine. He discusses how its intimate understanding of Chinese language and culture - and a unique social approach to search - have allowed it to succeed where many North American search giants have faltered.

Robin Li Biography

Robin Li is the Co-founder, Chairman, and Chief Executive Officer of Baidu, Inc., and oversees the company's overall strategy and business operations.

Since founding Baidu in January 2000, Li has turned the company into the largest Chinese search engine, with over 70% market share, and the third largest independent search engine in the world. In 2005, Baidu completed its successful IPO on NASDAQ, and in 2007 it became the first Chinese company to be included in the NASDAQ-100 Index.

Prior to Baidu, Li was already regarded as one of the world's top search engine experts. His hyperlink analysis, patented in 1996, is among the inventions that shaped today's search engine technology. Li worked as a staff engineer for Infoseek, a pioneer Internet search engine company, from July 1997 to December 1999, and as a senior consultant for IDD Information Services from May 1994 to June 1997.

Robin Li received a Bachelor of Science Degree in Information Management from Pek...

Baidu

Entrepreneurial Thought Leader Lecture Series

2009-09-23

52min 47sec

ID: 2272

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