Stanford's Entrepreneurship Corner: Mark Pincus, Zynga - Bing Gordon, Kleiner Perkins Caufield & Byers

Audio Podcast: A Serious Take on Internet Game Play

Description

Serial entrepreneur and Zynga founder Mark Pincus and Bing Gordon, longtime Electronic Arts creative mind and investor on behalf of KPCB, provide a very laid-back and desultory conversation. Topics touched upon include successful CEOs, building sustainable companies, mentorship, and the consumer pay-driven Web 3.0.

Mark Pincus Biography

Weighing in at 150 lbs, is Mark Pincus, frenetic visionary of Zynga. His DNA is one strand entrepreneur and one strand competitive gamer. Mark founded Tribe.net (www.tribe.net), one of the first social networks in 2003. Prior to Tribe, he was the founder and CEO of SupportSoft (Nasdaq: SPRT), the world's leading provider of support automation software. Prior to SupportSoft, Mark co-founded Freeloader, the first consumer push information service.

Zynga

Bing Gordon Biography

Bing was Chief Creative Officer of Electronic Arts from 1998 to 2008, after heading EA marketing and product development off and on since EA's founding. He joined EA in 1982 and helped write the founding business plan that attracted KPCB as an initial investor. Bing has driven EA's branding strategy with EA Sports, EA's pricing strategy for package goods and online games, and he has contributed design and marketing on many EA franchises, including John Madden Football, The Sims, Sim City, Need for Speed, Tiger Woods Golf, Club Pogo and Command, and Conquer. Gordon has been a director at Amazon since 2003, and he was a founding director of Audible, Inc. He is also a trustee of the Urban School of San Francisco. Gordon earned an M.B.A. degree from Stanford University, and a B.A. degree from Yale University.

Kleiner Perkins Caufield & Byers

Entrepreneurial Thought Leader Lecture Series

2009-10-28

1h 4min 48sec

ID: 2277

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