Stanford's Entrepreneurship Corner: Robin Li, Baidu - Opportunities in China at the Age of Innovation

Opportunities in China at the Age of Innovation

Description Subtitles | Transcript

With no business model and a company that was barely solvent, Baidu CEO Robin Li quickly realized that his customer base didn't want to buy the best technology; only the cheapest. The entire strategy of his company needed to change, and he revamped his enterprise from a back-end search utility to a front-end, consumer-focused provider. Since making this change in 2001, Baidu has gone on to become one of the most successful online search tools on the planet.

Robin Li Biography

Robin Li is the Co-founder, Chairman, and Chief Executive Officer of Baidu, Inc., and oversees the company's overall strategy and business operations.

Since founding Baidu in January 2000, Li has turned the company into the largest Chinese search engine, with over 70% market share, and the third largest independent search engine in the world. In 2005, Baidu completed its successful IPO on NASDAQ, and in 2007 it became the first Chinese company to be included in the NASDAQ-100 Index.

Prior to Baidu, Li was already regarded as one of the world's top search engine experts. His hyperlink analysis, patented in 1996, is among the inventions that shaped today's search engine technology. Li worked as a staff engineer for Infoseek, a pioneer Internet search engine company, from July 1997 to December 1999, and as a senior consultant for IDD Information Services from May 1994 to June 1997.

Robin Li received a Bachelor of Science Degree in Information Management from Pek...

Baidu

Entrepreneurial Thought Leaders Lecture Series

2009-09-23

4min 3sec

ID: 2280

Rating:

Podcast: