Why register?
- Download your favorite videos
- Build & share playlists with friends
- Get updates on new videos & podcasts
Registation Options:


You can also
Forgot your password?
Harnessing the Power of Early Adopters September 30, 2009
Eric Ries    |   Author
Entrepreneurial Thought Leader Lecture Series
Views: 10739
Creative Commons License
After a very hi-profile startup failure, author Eric Ries and other co-founders launched a second startup product in just six months - with technically hazardous results. Rather than investing the resources necessary to craft quality software, they decided to switch tactics and release a buggy version quickly to determine if the product could find a market. Ries found that early adopters - often more visionary than the company founders - were a huge asset in streamlining product development. Working with them from the very early stages allowed for a better-engineered product and broader mainstream market success. Ries offers suggestion on how to find these initial users; often through search engine marketing and Google AdWords, StumbleUpon campaigns, and creative Facebook ads.

Loading statistics data please wait...