Just go for it, advises Scribd founder Trip Adler. If you want to start a company, he continues, you just have to do it; you'll learn as you go. John Adler, founder of Accuray, agrees wholeheartedly, encouraging new entrepreneurs to resist feeling intimidated. Founding a company "calls for decision and bold action." While the lack of constraints and benchmarks can be daunting to the new entrepreneur, it also opens up great opportunities.