| A Customer's Unknown Delight | April 07, 2010 |
Randy Komisar
|
Kleiner Perkins Caufield & Byers |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 6176 |
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| Video 9 of 10 from this talk |
- 01:00:49Getting to Plan B (Entire Talk)
- 02:06Are Business Plans a Work of Fiction?
- 01:24The Benefits of Mapping Plan A
- 04:25Analogs and Antilogs: Nothing is "Revolutionary"
- 02:17Identifying Leaps of Faith
- 01:42Investment Arenas of 2010
- 01:38A Day in the Life of Randy Komisar
- 05:11The Valley Absorbs Failure
- 02:55A Customer's Unknown Delight
- 03:20Beyond the Social Web
Description
In conversation with Stanford's Tina Seelig, KPCB's Randy Komisar points out that while customer feedback is a good idea, it should not be the de facto driver for products and solutions. Too often, consumers miss the mark on inventions (such as ATM's and mobile phones) because they can't conceive that they would ever need them. The smart entrepreneur, says Komisar, asks questions to determine if there is a market need, rather than testing a first-to-market product itself.
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