Stanford's Entrepreneurship Corner: Jeffrey Pfeffer, Harvard Business School Press - Robert I. Sutton, Stanford University - The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action

The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action

Jeffrey Pfeffer Biography

Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior in the Graduate School of Business at Stanford University, where he has taught since 1979. He is the author or co-author of ten books and he has published more than 100 articles and book chapters.

Dr. Pfeffer has served on the faculties of the business schools at the University of Illinois and the University of California at Berkeley. During the 1981-1982 academic year he was the Thomas Henry Carroll-Ford Foundation Visiting Professor of Business Administration at the Harvard Business School. He currently serves on the board of directors of 1) SonoSite, a publicly traded company that manufactures and markets hand carried ultrasound equipment, 2) Audible Magic, a start-up developing music and advertising recognition technology, 3) Actify, a start-up with a product that permits easy 3-dimensional visualization of product designs on the internet, and 4) UniCru, a company ...

Harvard Business School Press

Robert I. Sutton Biography

Robert I. Sutton is Professor of Management Science and Engineering in the Stanford Engineering School, where he is Co-Director of the Center for Work, Technology, and Organization, an active researcher and cofounder in the Stanford Technology Ventures Program, an IDEO Fellow and an Honorary PeopleSoft Fellow. Sutton is also a member of the MacArthur Foundation Research Network on Teaching and Learning. Sutton received his Ph.D. in Organizational Psychology from The University of Michigan and has served on the Stanford faculty since 1983. He has also taught at the Haas Business School and was a Fellow at the Center for Advanced Study in the Behavioral Sciences during the 1986-87, 1994-95, and 2002-03 academic years. He has served on the editorial boards of numerous scholarly publications, and as an editor for the Administrative Science Quarterly and Research in Organizational Behavior. Sutton's honors include the award for the best paper published in the Academy of Management Journa...

Stanford University

2000-01-15

263 pages

ID: 243

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Link to Amazon

Link to HBSP

Description: The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Pfeffer and Sutton identify the causes of the knowing-doing gap and explain how to close it. The message is clear--firms that turn knowledge into action avoid the "smart talk trap." Executives must use plans, analysis, meetings nad presentations to inspire deeds, not as substitutes for action...[from HBSP]

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