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The Knowledge Economy of World of Warcraft April 14, 2010
John Seely Brown    |   Deloitte Center for Edge Innovation
Entrepreneurial Thought Leaders Lecture Series
Views: 5783
Creative Commons License
Within the guilds of this popular computer game, real innovation is taking place. Thousands of new ideas happen daily through crowdsourcing. In addition, all performance is measured and critiqued, both as a group and individually. Guilds also work collaboratively on larger projects, allowing for radical, exponential learning and results. Deloitte Center for the Edge's John Seely Brown encourages business thinkers to use the practices of the game as a strategic model for building better innovation.

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