Register
Why register?
- Download your favorite videos
- Build & share playlists with friends
- Get updates on new videos & podcasts
Registation Options:

Login


You can also
Forgot your password?
The Advantage of Not Marketing April 28, 2010
Tom Conrad    |   Pandora
Entrepreneurial Thought Leaders Lecture Series
Description
Pandora CTO Tom Conrad invites start-ups to "be genuine". Rather than investing in marketing, Pandora simply asks its users to a coffee. In lieu of a form letter, new users - all 50,000 of them daily - receive an automated email with the founder's true email address, and their feedback is requested. This personal touch, rather than mass PR blitzes and glitzy launch parties, says Conrad, has been instrumental in the company's word-of-mouth growth.

Statistics
Loading statistics data please wait...