| Branding and Commitment | October 14, 2010 |
Mark Suster
|
Serial Entrepreneur |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 3717 |
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| Video 10 of 13 from this talk |
- 57:23Honest Advice on Starting a Company (Entire Talk)
- 03:39Knowing When to Sell
- 05:23Start-Up and See it Through
- 03:49The Need for Research and Prototypes
- 01:39Start on Your Own
- 03:44The Co-Founder Mythology
- 01:41Make Tech Part of Your DNA
- 01:37Don't Raise Too Much Capital
- 03:06Lean Startups and Fat Startups
- 03:30Branding and Commitment
- 02:42Relationships with Angels and Venture Capitalists
- 01:17How to Access Investors
- 02:05Measuring a Venture Capitalist's Success
Description
Serial entrepreneur Mark Suster offers quick lessons in smart branding for startups: 1) Your company name should be your URL address, 2) Don't let your company name box you in, and 3) Be careful of using words in your name that mean something else. Suster also explains why you should have the commitment to see your startup through.
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