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Branding and Commitment October 14, 2010
Mark Suster    |   Serial Entrepreneur
Entrepreneurial Thought Leaders Lecture Series
Description
Serial entrepreneur Mark Suster offers quick lessons in smart branding for startups: 1) Your company name should be your URL address, 2) Don't let your company name box you in, and 3) Be careful of using words in your name that mean something else. Suster also explains why you should have the commitment to see your startup through.

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