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Marketing Medical Technologies October 21, 2010
Thomas Prescott    |   Align Technology
Entrepreneurial Thought Leaders Lecture Series
Description
When introducing a new medical device such as "invisible" orthodontics, it can be a struggle to bring the medical community on board. Align Technology CEO Thomas Prescott discusses the necessity of clinical research documentation and sales and marketing materials targeting both patients and practitioners as essential tools for product push. Prescott points out introducing new devices is particularly challenging when the technology does not improve patient mortality.

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