| Marketing Medical Technologies | October 21, 2010 |
Thomas Prescott
|
Align Technology |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 848 |
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| Video 5 of 10 from this talk |
- 57:31Leadership and Disruptive Technologies (Entire Talk)
- 03:24Technology Benefits from Operations
- 01:52From Funding to Product Launch
- 03:27Balancing the Founder/Operator Relationship
- 03:45Marketing Medical Technologies
- 02:51Gaps of Opportunity in Technology
- 02:01No Patience for Profitability
- 01:04Everything Starts with the Right Team
- 01:14Love the Journey
- 00:43Maintain a Healthy Paranoia
Description
When introducing a new medical device such as "invisible" orthodontics, it can be a struggle to bring the medical community on board. Align Technology CEO Thomas Prescott discusses the necessity of clinical research documentation and sales and marketing materials targeting both patients and practitioners as essential tools for product push. Prescott points out introducing new devices is particularly challenging when the technology does not improve patient mortality.
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