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Culture is Priority One October 11, 2010
Tony Hsieh    |   Zappos.com
Stanford Graduate School of Business
Views: 10436
Creative Commons License
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Description
CEO Tony Hsieh shares why culture is priority number one at his company, Zappos.com. His secret is that by investing resources in the company's cultural commitment to customer service, the deeply satisfied customers then do the valuable word-of-mouth marketing.

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