| Amazon Global Operations | November 03, 2010 |
Diego Piacentini
|
Amazon |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 2320 |
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| Video 2 of 8 from this talk |
- 56:26Customer Focus Builds Global Growth [Entire Talk]
- 02:49Amazon Global Operations
- 03:09Work Backwards from the Customer
- 01:50Adhere to Core Values
- 03:12The Myth of Best Practices
- 01:01Maximize Experimentation
- 01:37Take Risks Outside Your Core Business
- 01:25Don't Fall in Love with Being Number One
Description
With seven global websites and half of its revenue coming from outside North America, Amazon Senior VP of International Retail Diego Piacentini discusses the company's global operations and strategy. The challenge, he says, is providing the same customer experience everywhere on the globe. To achieve this, Amazon utilizes a global network of call centers, fulfillment centers, and websites that cater to regional customers.
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