Why register?
- Download your favorite videos
- Build & share playlists with friends
- Get updates on new videos & podcasts
Registation Options:


You can also
Forgot your password?
Adhere to Core Values November 03, 2010
Diego Piacentini    |   Amazon
Entrepreneurial Thought Leaders Lecture Series
Views: 3912
Creative Commons License
Diego Piacentini, Amazon Senior VP, talks about the value of a company adhering to its own code, even when it comes to honoring a lower price point. Piacentini shares an anecdote about returning money to Chinese customers after a bestselling book dropped in price. The result, he states, was gaining unprecedented customer loyalty and a tremendous marketing boost.

Loading statistics data please wait...