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Maximize Experimentation November 03, 2010
Diego Piacentini    |   Amazon
Entrepreneurial Thought Leaders Lecture Series
Description
Amazon offers its employees the "Just Do It" award, a fun recognition with an old Nike shoe, that is handed to anyone who implements a smart idea or innovation outside of their normal job tasks. Amazon is built to tolerate mistakes, says Senior VP of International Retail Diego Piacentini - provided those mistakes don't get repeated.

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