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Don't Fall in Love with Being Number One November 03, 2010
Diego Piacentini    |   Amazon
Entrepreneurial Thought Leaders Lecture Series
Description
The largest difficulty of running the top online retail brand is the diligent work required not to appear arrogant. Diego Piacentini, Amazon's Senior VP of International Retail, states that his company's greatest challenge is how to appear humble in the eyes of the customer, and to constantly innovate and improve.

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