Register
Why register?
- Download your favorite videos
- Build & share playlists with friends
- Get updates on new videos & podcasts
Registation Options:

Login


You can also
Forgot your password?
Case Study: Increasing the Bone Marrow Registry November 17, 2010
Jennifer Aaker  Entrepreneurial Thought Leaders Lecture Series
Description
One lesson taught by Stanford GSB Professor Jennifer Aaker is to include the opposite of every idea proposed in a brainstorming session. This tool vastly expands the number ideas, both excellent and terrible in equal proportion. This thinking led one former student to launch a social media campaign to register 20,000 South Asian bone marrow donors to find a match for a friend with leukemia. The result not only increased disease awareness and found a donor, but it also provided an excellent example of successful social networking, factoring in the strength of a specific goal, the power of reversing the rules, the necessity of creating a campaign that allows for no-fuss collaboration, and the need to tell a good story.

Statistics
Loading statistics data please wait...