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Driving a Successful Social Media Campaign November 17, 2010
Jennifer Aaker  Entrepreneurial Thought Leaders Lecture Series
Description
Using the case study of Team Sameer - a successful social media campaign to find a bone marrow donor for a man with leukemia - Stanford GSB professor Jennifer Aaker goes into detail on the effective strategies of an email plea sent to just 450 people, which lead to nearly 25,000 participants nationwide. Communicating a story through focused, humanistic messaging is an imperative element for social media that drives audiences to take action.

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