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Building Brands Inside-Out November 17, 2010
Jennifer Aaker  Entrepreneurial Thought Leaders Lecture Series
Views: 7440
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Focus on making your employees excited about the brand, rather than just the customers. This is the new face of forward-thinking companies, says Jennifer Aaker, a professor with Stanford's Graduate School of Business. This strategy is now employed more often, giving employees their own blogs, Twitter feeds, etc., which allows customers to get excited about a brand they can come to trust.

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