Why register?
- Download your favorite videos
- Build & share playlists with friends
- Get updates on new videos & podcasts
Registation Options:


You can also
Forgot your password?
The Freemium Business Model January 20, 2011
Aaron Levie    |
Entrepreneurial Thought Leaders Lecture Series
Views: 5814
Creative Commons License
At's inception, customers were charged for storage when they signed up. However, CEO and Co-Founder Aaron Levie, and his team, realized they wanted to grow the customer base by lowering barriers to product adoption. In this clip, Levie describes the company's successful implementation of the "freemium" business model, which not only increased their number of customers, but also served as a differentiator from larger competitors.

Loading statistics data please wait...