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The Freemium Business Model January 20, 2011
Aaron Levie    |   Box.net
Entrepreneurial Thought Leaders Lecture Series
Description
At Box.net's inception, customers were charged for storage when they signed up. However, Box.net CEO and Co-Founder Aaron Levie, and his team, realized they wanted to grow the customer base by lowering barriers to product adoption. In this clip, Levie describes the company's successful implementation of the "freemium" business model, which not only increased their number of customers, but also served as a differentiator from larger competitors.

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