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The Power of User Narratives February 09, 2011
Jack Dorsey    |   Square
Entrepreneurial Thought Leaders Lecture
Description
Jack Dorsey, co-founder of Square and Twitter, explains the value in writing a story from the user's perspective. He discusses Square's vital use of narratives to understand what customers truly experience when using the product. According to Dorsey, all of a company's other strategies and tactics should grow naturally out of these powerful user narratives.

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