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Marketing by Surfacing the Product February 09, 2011
Jack Dorsey    |   Square
Entrepreneurial Thought Leaders Lecture
Description
Jack Dorsey, co-founder of Square and Twitter, speaks to the marketing value that Square sees in finding the key influencers in merchant areas, and then turning them into distribution points. To elaborate on this strategy of surfacing the product with customers, Dorsey uses examples from widely varying businesses, from independent accountants to popular taco trucks.

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