| You Must Overcome Resistance | March 02, 2011 |
Guy Kawasaki
|
Garage Technology Ventures |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 3210 |
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| Video 8 of 12 from this talk |
- 01:02:20Creating Enchantment [Entire Talk]
- 03:44Keys to Increasing Your Likability
- 02:50Aspects of Building Trust
- 02:43Are You Ready to Roll the DICEE?
- 01:44Conduct a Pre-mortem Meeting
- 03:21Tell a Story and Plant Many Seeds
- 00:51Speak with Salient Points
- 05:30You Must Overcome Resistance
- 01:07Endure Like the Grateful Dead
- 01:47Connection Through Reciprocation
- 02:58Using Technology to Communicate
- 04:01How to Enchant Your Boss and Employees
Description
Author Guy Kawasaki discusses the critical role of social proof in product adoption, using examples of public signage, and stories from Apple, to amplify the point. He also warns companies against adjusting their products based on naysayer feedback, and to instead focus on finding product bright spots to build on. Kawasaki describes this concept using the example of Apple's mid-1980's focus on desktop publishing.
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