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You Must Overcome Resistance March 02, 2011
Guy Kawasaki    |   Garage Technology Ventures
Entrepreneurial Thought Leaders Lecture Series
Description
Author Guy Kawasaki discusses the critical role of social proof in product adoption, using examples of public signage, and stories from Apple, to amplify the point. He also warns companies against adjusting their products based on naysayer feedback, and to instead focus on finding product bright spots to build on. Kawasaki describes this concept using the example of Apple's mid-1980's focus on desktop publishing.

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