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Endure Like the Grateful Dead March 02, 2011
Guy Kawasaki    |   Garage Technology Ventures
Entrepreneurial Thought Leaders Lecture Series
Description
Author and entrepreneur Guy Kawasaki shares how The Grateful Dead has continued to endure as a popular musical act. The legendary band encourages access for fans to record the group's music at concerts and to then share the music with others. This seemingly counter-intuitive idea, according to Kawasaki, is an important key to the group's enduring popularity.

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