| Factor Nature into Accounting and Operations | April 06, 2011 |
Jennifer Morris
|
Conservation International |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 566 |
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| Video 8 of 9 from this talk |
- 51:27Effective Models for Sustainable Growth [Entire Talk]
- 02:48Early Experience Inspires a Career
- 03:45Understanding Ecosystem Services
- 08:11Opportunities in Carbon Markets
- 05:10Developing Water Markets
- 01:17A Call for Environmental Entrepreneurs
- 01:59Sustainable Finance Models
- 00:45Factor Nature into Accounting and Operations
- 01:33Ensuring Supply Chain Sustainability
Description
Due to the global development trajectory, an enormous amount of effort is needed to create a sustainable future, according to Jennifer Morris, Executive VP of Conservation International. However, rather than just raising money to pour into projects, Morris believes the key is to create fundamental change in the business model of development, by convincing business and political leaders to incorporate natural capital "externalities" into their accounting systems and operational plans.
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