| Encouraging Innovation and Risk Taking | April 27, 2011 |
Richard Scheller
|
Genentech |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 759 |
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| Video 6 of 9 from this talk |
- 59:37Developing Products that Save Lives [Entire Talk]
- 05:05Moving From Academia to Industry
- 03:18Choose Your Words Carefully
- 05:06Drug Development Process
- 03:26Pharmaceutical Market Realities
- 02:51Encouraging Innovation and Risk Taking
- 03:36Startup Opportunities in Biotechnology
- 04:41Motivating a Biotechnology Workforce
- 04:40Ethical Issues in Drug Development
Description
In this clip, STVP Executive Director Tina Seelig asks Genentech Executive Vice President Richard Scheller to explain how he encourages his team to innovate in the face of financial risks. As the head of Genentech's research and early development, Scheller accepts failure as part of the process. He also describes how the company mitigates risk by maintaining a balanced portfolio of products, with each drug in the portfolio measured by commercial value and probable technical success.
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