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Reach Your Escape Velocity [Entire Talk] May 04, 2011
Geoffrey Moore    |   Mohr Davidow Ventures
Entrepreneurial Thought Leaders Lecture Series
Views: 36139
Creative Commons License

Earn graduate credit for this quarter's Entrepreneurial Thought Leaders Seminar through the Stanford Center for Professional Development. Visit the online course catalog.

Description
In this high-energy lecture, Geoffrey Moore discusses how companies can build the escape velocity necessary to move beyond the successes and failures of the past. Moore argues that when companies focus too much on performance, they miss out on building the power to become the industry leaders that other companies envy. He shares a hierarchy model through which companies can examine and build power, and examines how product teams can best work to differentiate their company, neutralize the competition, and optimize products and offers.

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