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Neutralizing Competition is a Speed Game May 04, 2011
Geoffrey Moore    |   Mohr Davidow Ventures
Entrepreneurial Thought Leaders Lecture Series
Views: 6292
Creative Commons License
Author and MDV Venture Partner Geoffrey Moore explains why companies must, at minimum, keep up with competitors to be considered by customers. According to Moore, every quarter a company does not catch up to a competitor's offer is just another chance for that competitor to gain momentum. Moore uses numerous examples from the technology sector to illustrate the danger of being too proud to assimilate a competitor's innovations.

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