Prior to founding The Climate Corporation (formerly WeatherBill), Friedberg was with Google, where he joined as one of the founding members of the company's Corporate Development team. He managed a number of strategic projects for Google, including identifying and leading several of Google's largest acquisitions. Friedberg also served as a Business Product Manager for AdWords?Google's primary revenue source.

Before Google, Friedberg spent several years working in private equity and investment banking. He has invested in and advised dozens of companies in the technology industry. Earlier, he worked at the Lawrence Berkeley National Laboratory, where he led several projects as a mathematical programmer. He has a degree in Astrophysics from UC Berkeley.

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