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When Nobody Buys October 05, 2011
David Friedberg    |   The Climate Corporation
Entrepreneurial Thought Leaders Lecture Series
Views: 4524
Creative Commons License
David Friedberg urges entrepreneurs to embrace cold calling to truly understand the needs of customers. Friedberg explains how consultative discussions with customers revealed WeatherBill (now The Climate Corporation) didn't yet have a product, but rather just a proof of technology.

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