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The Importance of Product Adoption November 09, 2011
Adam Lowry    |   Method
Entrepreneurial Thought Leaders Lecture Series
Views: 2304
Creative Commons License
To find success, you need to design innovation for adoption by consumers, says Adam Lowry of Method Products. According to Lowry, no matter how innovative or sustainable your product may be, if using it is difficult or inconvenient for customers, they will not buy it.

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