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Are You Building Products Customer Want? November 30, 2011
Jessica Mah    |   inDinero
Entrepreneurial Thought Leaders Lecture Series
Description
"What customers want isn't necessarily what you or your engineering team wants to build," says Jessica Mah, co-founder of inDinero. Mah relates her company's early struggles in aligning the desires of the engineering team with customer feedback and requests for features.

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