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When Startups Get Press Coverage November 30, 2011
Jessica Mah    |   inDinero
Entrepreneurial Thought Leaders Lecture Series
Description
Jessica Mah, co-founder of financial software firm inDinero, examines both the temporary benefits and possible downside to receiving early attention from media outlets. In conversation with entrepreneur Steve Blank, Mah says it's important to ensure that time spent working with the press translates into sales for your startup.

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