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The Business Model Canvas January 26, 2012
Alexander Osterwalder    |   Author
Entrepreneurial Thought Leaders Lecture Series
Description
Alexander Osterwalder shares a short video to explain the structure of his business model canvas framework. Emphasizing the importance of searching for a business model, Osterwalder says, "Great products are becoming a commodity. It's the combination between great products and a great business model that is going to keep you ahead of the competition in the coming decade."

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