Register
Why register?
- Download your favorite videos
- Build & share playlists with friends
- Get updates on new videos & podcasts
Registation Options:

Login


You can also
Forgot your password?
Sketching Out a Business Model January 26, 2012
Alexander Osterwalder    |   Author
Entrepreneurial Thought Leaders Lecture Series
Description
Author and business model innovator Alexander Osterwalder sketches out a commodities business model with the help of Stanford students. The exercise examines the impact of customer segments, branding, logistics and value proposition on Nestle's Nespresso line of espresso machines and coffee capsules.

Statistics
Loading statistics data please wait...