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Sketching Out a Business Model January 26, 2012
Alexander Osterwalder    |   Author
Entrepreneurial Thought Leaders Lecture Series
Views: 12780
Creative Commons License
Author and business model innovator Alexander Osterwalder sketches out a commodities business model with the help of Stanford students. The exercise examines the impact of customer segments, branding, logistics and value proposition on Nestle's Nespresso line of espresso machines and coffee capsules.

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