Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world.
Osterwalder is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, IESE and IMD. The Business Model Foundry, his current start-up, is building strategic tools for innovators. The Business Model Toolbox for iPad is the Foundry's first application.
Osterwalder holds a PhD from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history.
Steve Blank is a retired serial entrepreneur with over 30 years of experience in high technology companies and management. He is a Consulting Professor at Stanford in the Graduate School of Engineering STVP Program.
Steve has been a founder or participant in eight Silicon Valley startups since 1978. His last company, E.piphany, started in his living room. His other startups include two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games).
Steve is on the board of CafePress.com, an on-line marketplace, and IMVU, a 3D IM social network.
Steve was appointed by Governor Arnold Schwarzenegger to the California Coastal Commission and is the Chairman of Audubon California and on the board of the Peninsula Open Space Trust (POST.)
His Google Tech talk, "The Secret His...
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Author Alexander Osterwalder and serial entrepreneur Steve Blank discuss the importance blending a strong, clear story with the building blocks of the business model canvas to out perform competitors. Osterwalder also elaborates on the power of pattern recognition in developing new models.