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Mapping Customer Pains to Value Proposition January 26, 2012
Speakers  Entrepreneurial Thought Leaders Lecture Series
Views: 14641
Creative Commons License
Business model innovator Alexander Osterwalder lays out reasons to map a product or service's value proposition with the actual pains customers face. Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how value is created.

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