Stanford's Entrepreneurship Corner: David Neeleman, JetBlue

Creating A Customer Experience

Description

Neeleman shares an experience he received by asking for feedback about of the airlines business from a class of business students. He emphasizes the importance of a customer's experience.

David Neeleman Biography

David Neeleman is Chairman and CEO of JetBlue Airways Corporation. JetBlue, which began operations in 2000, serves 23 U.S. cities with 57 new Airbus A320 aircraft. JetBlue is Neeleman's third successful launch in the aviation business, His goal is to bring people back to air travel by offering low fares, friendly service and a high quality product. JetBlue was rated "Best Domestic Airline" at Conde Nast Traveler's 2003 Readers' Choice Awards for the second consecutive year, and was runner-up for "Best Domestic Airline" at Travel & Leisure magazine's 2002 and 2003 World's Best Awards.

Neeleman's career in the airline industry began in 1984 when he co-founded Morris Air. As president of Morris Air, he implemented the industry's first electronic ticketing system and pioneered a home reservationist system that is now the foundation of JetBlue's call center. Neeleman sold Morris Air and took the electronic ticketing to Open Skies. He sold Open Skies to Hewlett Packard in 1999. Duri...

JetBlue

Entrepreneurial Thought Leaders Lecture

2003-04-30

2min 8sec

ID: 289

Rating:

Video 9 of 23 from this talk

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