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Training Employees: Defining Organizational Culture April 30, 2003
David Neeleman    |   JetBlue
Entrepreneurial Thought Leaders Lecture
Neeleman talks about how he tells his employees a simple formula for success: Show up to work, on time, with a good attitude. Take care of your fellow workers. If you set that expectation level, and are consistent, and model the behavior you expect, the employees then model it for each other, he adds. Neeleman also tells the story of the Southwest pilots who were fired for flying naked in the cockpit.

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