Prior to founding StorWatts, Elizabeth led multiple teams that achieved breakthroughs in product affordability, reliability and commercial adoption. As Director of Energy Markets and Products at Danaher, she led Corporate Breakthrough Innovation, taking products from R&D through Scale targeting the new Smart-Grid Global Electric Utility sector. She also secured $1M in funding for product development.
 
At HP, where Samara-Rubio led product management, strategic marketing and research, she and her team developed and launched the HP Global Integration and Installation Operations business unit. She has also held leadership positions at early stage companies including Vice President of Marketing at ARX and Director of Product Management and Marketing at YY Software.
 
Samara-Rubio earned her M.B.A. from the McCombs School of Business at the University of Texas at Austin, where she was honored with a Fellowship from the Consortium for Graduate Studies in Business Administrat...

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