Brian Murray is President and Chief Executive Officer of HarperCollins, a subsidiary of News Corporation. He oversees the HarperCollins global book publishing operations in the U.S., Canada, U.K., Australia, New Zealand, India and China. He was appointed to this position in June, 2008.
Murray joined HarperCollins in 1997 and held several positions in the General Books Group until 2001, when he was named Chief Executive Officer of HarperCollins Australia/New Zealand. During his three years the business grew to new heights while expanding its local publishing program to award-winning status. In 2004, he returned to HarperCollins in the United States as Group President where he expanded the business. Murray was promoted to President of HarperCollins Worldwide in July 2007; in this role he was responsible for the General Books Group in the United States, HarperCollins Canada, Australia, New Zealand, and China. He also led the development of worldwide growth initiatives...
Tina Seelig is the Executive Director for the Stanford Technology Ventures Program where she is responsible for the management, operations, and dissemination efforts of STVP. In addition, Tina is the Director of the Stanford Entrepreneurship Network and the co-Director of the Mayfield Fellows Program. Tina also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation.
Prior to joining STVP, Tina worked as an entrepreneur, management consultant, author, and scientist. Tina received her Ph.D. from Stanford University Medical School in 1985 where she studied Neuroscience.
Tina has worked as management consultant for Booz, Allen, and Hamilton, has written several popular science books and has designed a series of educational games. Her books include The Epicurean Laboratory, Incredible Edible Science, and a series called Games for Your Brain.
After Tina's first book was published in 1991, she became interested in how books are marketed. ...
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According to Brian Murray, CEO and president of HarperCollins, the publishing industry has traditionally functioned using a business-to-business model, eschewing direct relationships with consumers. In conversation with STVP Executive Director Tina Seelig, Murray explains why his company puts its authors forward as the brand.