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Content Creators as the Brand May 09, 2012
Speakers  Entrepreneurial Thought Leaders Lecture Series
Description
According to Brian Murray, CEO and president of HarperCollins, the publishing industry has traditionally functioned using a business-to-business model, eschewing direct relationships with consumers. In conversation with STVP Executive Director Tina Seelig, Murray explains why his company puts its authors forward as the brand.

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