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Publishers Act as Venture Capitalists May 09, 2012
Speakers  Entrepreneurial Thought Leaders Lecture Series
Views: 2041
Creative Commons License
Brian Murray explains why publishing companies function much like venture capitalists, investing millions of dollars a year into developing new products in a culture business. Here the CEO and president of HarperCollins also articulates how the company leverages their understanding of the marketplace when placing bets on authors and projects.

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