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Solving a World of Product Problems May 16, 2012
Speakers  Entrepreneurial Thought Leaders Lecture Series
Description
Spotify Co-Founder Daniel Ek explains his approach to building products to solve problems, with KPCB venture capitalist Chi-Hua Chien. Ek credits his engineering background and the ability to test product iterations as key components in his approach. He also discusses the importance of streamlined user interfaces, the opportunity to leverage global platforms to reach audiences at scale, and being selective in addressing the right customer use cases.

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