| When Steve Jobs Returned to Apple | May 23, 2012 |
Adam Lashinsky
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Author |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 1705 |
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| Video 3 of 10 from this talk |
- 57:31Secrets at Apple's Core [Entire Talk]
- 02:45Do You Need to be Steve Jobs?
- 04:53When Steve Jobs Returned to Apple
- 04:18Keeping Company Secrets
- 01:49Every Detail Matters
- 03:45Insanely Great Integration
- 01:47Directly Responsible Individuals
- 01:31Stay on Simple Messages
- 01:33Leadership Questions for Apple
- 02:24Doing the Best Work of Your Career
Description
Fortune magazine Senior Editor Adam Lashinsky explains the challenges faced by Apple when co-founder Steve Jobs returned to the company in 1997. With the company on the verge of insolvency, Lashinsky discusses what actions Jobs took to streamline the product line, fix supply chain operations, and unify the company's branding.
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