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When Steve Jobs Returned to Apple May 23, 2012
Adam Lashinsky    |   Author
Entrepreneurial Thought Leaders Lecture Series
Views: 3876
Creative Commons License
Fortune magazine Senior Editor Adam Lashinsky explains the challenges faced by Apple when co-founder Steve Jobs returned to the company in 1997. With the company on the verge of insolvency, Lashinsky discusses what actions Jobs took to streamline the product line, fix supply chain operations, and unify the company's branding.

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