| Keeping Company Secrets | May 23, 2012 |
Adam Lashinsky
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Author |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 3222 |
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| Video 4 of 10 from this talk |
- 57:31Secrets at Apple's Core [Entire Talk]
- 02:45Do You Need to be Steve Jobs?
- 04:53When Steve Jobs Returned to Apple
- 04:18Keeping Company Secrets
- 01:49Every Detail Matters
- 03:45Insanely Great Integration
- 01:47Directly Responsible Individuals
- 01:31Stay on Simple Messages
- 01:33Leadership Questions for Apple
- 02:24Doing the Best Work of Your Career
Description
Based on his research into the inner workings of Apple, Fortune magazine Senior Editor Adam Lashinsky describes the premium the company places on keeping secrets, even when it comes to internal communications and processes. According to Lashinsky, Apple's commitment to secrecy often includes employees only seeing finished products they worked on once the products are revealed to the general public.
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