| Insanely Great Integration | May 23, 2012 |
Adam Lashinsky
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Author |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 1426 |
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| Video 6 of 10 from this talk |
- 57:31Secrets at Apple's Core [Entire Talk]
- 02:45Do You Need to be Steve Jobs?
- 04:53When Steve Jobs Returned to Apple
- 04:18Keeping Company Secrets
- 01:49Every Detail Matters
- 03:45Insanely Great Integration
- 01:47Directly Responsible Individuals
- 01:31Stay on Simple Messages
- 01:33Leadership Questions for Apple
- 02:24Doing the Best Work of Your Career
Description
Part of Apple's success is due to the company's ability to integrate hardware and software, says Fortune magazine Senior Editor Adam Lashinsky. Here the author of Inside Apple explains how the company wins by using a classic vertical integration model, saying 'no' to unnecessary features, and also excels at innovation by allowing product design to lead over engineering or financial concerns.
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