Why register?
- Download your favorite videos
- Build & share playlists with friends
- Get updates on new videos & podcasts
Registation Options:


You can also
Forgot your password?
Stay on Simple Messages May 23, 2012
Adam Lashinsky    |   Author
Entrepreneurial Thought Leaders Lecture Series
Views: 7780
Creative Commons License
Creating clear and compelling messaging is key to Apple's marketing approach, says Fortune magazine Senior Editor Adam Lashinsky. Moreover, the company compounds success in this area by staying on a unified message. Lashinsky also shares an amusing example of how Apple reminds its employees to strive for simplicity.

Loading statistics data please wait...