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Stay on Simple Messages May 23, 2012
Adam Lashinsky    |   Author
Entrepreneurial Thought Leaders Lecture Series
Description
Creating clear and compelling messaging is key to Apple's marketing approach, says Fortune magazine Senior Editor Adam Lashinsky. Moreover, the company compounds success in this area by staying on a unified message. Lashinsky also shares an amusing example of how Apple reminds its employees to strive for simplicity.

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