| Stay on Simple Messages | May 23, 2012 |
Adam Lashinsky
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Author |
Entrepreneurial Thought Leaders Lecture Series |
| Views: 4783 |
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| Video 8 of 10 from this talk |
- 57:31Secrets at Apple's Core [Entire Talk]
- 02:45Do You Need to be Steve Jobs?
- 04:53When Steve Jobs Returned to Apple
- 04:18Keeping Company Secrets
- 01:49Every Detail Matters
- 03:45Insanely Great Integration
- 01:47Directly Responsible Individuals
- 01:31Stay on Simple Messages
- 01:33Leadership Questions for Apple
- 02:24Doing the Best Work of Your Career
Description
Creating clear and compelling messaging is key to Apple's marketing approach, says Fortune magazine Senior Editor Adam Lashinsky. Moreover, the company compounds success in this area by staying on a unified message. Lashinsky also shares an amusing example of how Apple reminds its employees to strive for simplicity.
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