| Competition and Pricing | April 30, 2003 |
David Neeleman
|
JetBlue |
Entrepreneurial Thought Leaders Lecture |
| Views: 1914 |
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| Video 18 of 23 from this talk |
- 02:09JetBlue: Life as a CEO
- 00:58Ticketless Travel
- 00:47High-tech, High-touch
- 01:29History of Travel Industry
- 01:00Neeleman on Southwest
- 06:23Seeing Failure as Opportunity
- 02:01Building a Company: Building a Legacy
- 01:54Take Care of Your Employees
- 02:08Creating A Customer Experience
- 00:52JetBlue: Defining Organizational Structure and Culture
- 02:12JetBlue: Employee Incentives and Rewards
- 02:19Training Employees: Defining Organizational Culture
- 03:03Training and Accountability
- 03:06Listening to Employees
- 03:19Establishing Organizational Values
- 02:09Examples of Great Companies: Role Models
- 01:13Customer Feedback
- 01:46Competition and Pricing
- 01:01Execution of Strategy is Key
- 02:08How Does IT Differentiate JetBlue?
- 03:40Defining the JetBlue Experience
- 02:17Does Your Company Matter?
- 07:11JetBlue: Establishing Organizational Structure and Culture
Description
Neeleman believes the success of JetBlue to this point is the company's price points. I pray for the day our competitors can match our fares, he says. Currently, competitors are desperate to gain back market share and have been undercutting prices. The success of JetBlue is because of loyal customers. We have somehow been able to levitate above a commodity business, as Dell or WalMart have done well during bad industries, he adds.
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