| What is a Product? | October 03, 2012 |
Jeff Smith
|
Smule |
Entrepreneurial Thought Leaders Lecture Series |
Description
"Product is everything," says Smule Co-Founder and CEO Jeff Smith. While his entrepreneurial experiences taught him the impact of sales and marketing, Smith still sees product as king. Smith also describes how marketing succeeds when it features use cases of the product experience that customers can share.
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