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Measuring the Wrong Thing January 23, 2013
Steven McCormick    |   Moore Foundation
Entrepreneurial Thought Leaders Lecture Series
Description
If a nonprofit puts the emphasis on what is solely measurable, it can inadvertently cause the organization to do things that are not part of their mission, says Steven McCormick, president of the Moore Foundation. Here McCormick shares a sobering example of when an institution measures by the wrong metric.

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